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Five reasons to automate your print production workflow

Automation is taking the business world by storm because of its potential to increase productivity, reduce errors, and take on the tedious, manual tasks that people don’t enjoy. It frees up staff members to focus on more valuable work and it lets organisations complete tasks faster so they can take on more business and improve revenue and profits.

Print businesses are exploring automation options to improve their bottom line. Print workflows that streamline operations and help control costs can provide a significant advantage in a highly competitive market. And, by eliminating manual steps in the workflow, printers can complete more jobs in less time, improving margins.

The rising need for automation

Increasingly complex print technologies are delivering high-quality outcomes for customers, helping printers to build new business. However, these technologies require a variety of workflow processes for file preparation, print production, and finishing. The more complex the finished product will be, the more workflows you’ll need to manage. The cost and time involved in this adds up.

By automating the workflow, you can remove the human element. The less input your workers have to provide, the faster you can move your jobs from preparation to finishing and out the door. And, because you’ve removed the human element, you’ve also significantly reduced the potential for error, enhancing your reputation as a reliable, high-quality printer.

The benefits of automated workflows

For printers, key workflow components include job management, prepress, web-to-print, variable data publishing, and cross-media publishing. Automated workflows can deliver benefits including:

  1. Reducing errors, wastage, and quality management costs.
  2. Reducing lead times.
  3. Raising customer satisfaction.
  4. Coping with an increasing number of small-value jobs.
  5. Reducing staff costs per order.
  6. Freeing up staff time for more challenging tasks.
  7. Managing multiple workflows.
  8. Connecting current islands of automation, avoiding the human intervention that’s still required when portions of workflows are automated yet don’t connect to each other.

Modern workflows handle a mix of digital content and technologies, and smooth out and simplify the steps in the production process.

Digital is sometimes best

Before you start madly printing every two-line email in your Inbox, remember that for some kinds of text, digital is just fine.

Short emails, articles, headlines, or comments are going to be clear and easy to understand and digest.

Save the paper and resources and stick to reading shorter, simpler texts on screen.

Print wins for longer texts

For a lengthy piece of text, such as a white paper, brochure, or report, that’s dense with information you need to understand and retain, it might be better to hit Print.

As well as slowing your reading pace down, allowing the brain to absorb smaller details, you can also make longhand notes, an act that stimulates areas of the brain that help you remember things.

Whether you favor screen or paper, reading is always an amazing way to learn and connect to the world around us. As the great Dr Seuss once wrote: “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”


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